Stars at Santa’s Secret Workshop Bring in the Holidays

February 19, 2014 Product News


We at Diono had a wonderful time at the 2013 Santa’s Secret Workshop in West Hollywood this December.  The show had a great turn out, attended by celebrities including Sarah Michelle Gellar, Tori Spelling, Marla Sokoloff, Tiffany Thornton, Denise Richards, Molly Ringwald, Sarah Drew, Lisa Loeb, and Busy Philipps.   Great work by the show’s organizers Bill Horn and Scout Masterson (aka The Guncles) of Marque Communications.


We had the opportunity to educate celebrity mothers and fathers about our safe and stylish car seats and accessories.  The Secret Santa’s Workshop event benefits the L.A. Family Housing — an organization which helps families transition out of homelessness and poverty through a continuum of housing enriched with supportive services.


While the celebs’ kids enjoyed activities and crafts, such as making snow-globes and getting glitter tattoos, the moms and dads explored products showcased by brands such as Orbit Baby, Joovy, SugarBooger, Ergo Baby and Summer Infant.  Diono’s safety record made our booth a popular attraction at the show  as celebs stopped by to discover more about our products:


Beverley Mitchell and her adorable daughter Kenzie enjoyed taking the Diono Radian RXT for a test drive:

At our booth Beverley Mitchell and husband, Michael Cameron, watch Kenzie snuggle into a Diono seat.

While Tori Spelling got a closer look and car seat installation tips from Diono’s own Global Safety Advocate, Allana Pinkerton. At our booth Beverley Mitchell and husband, Michael Cameron, watch Kenzie snuggle into a Diono seat.

Celebrities also took to Twitter to talk about their experience:

Along with the fun and popular Diono travel accessories, such as the Baby Organizer, the Stow ‘n Go, and the Travel Pal, another highlight at the Diono booth was the Radian RXT.

2013 was an incredible year at Diono– we have a lot to be thankful for, especially the continued loyalty of our great fans! In 2014 we are excited to launch our new Diono Convertible+Boosters: Rainier, Pacifica, and Olympia. These new seats offer not only a range of cool colors and styles, but new deeper side-walls for enhanced side impact protection. Both Rainier and Pacifica have the highest weight capacity rear-facing 5-50 lbs, forward-facing 20-65, Booster -120 lbs. The Diono Olympia has high weight capacity rear-facing 5-45lbs and forward- facing 20-70 lbs, Booster -110 lbs We are also launching the Diono Cambria high-back booster and Solana backless booster, both of which offer the highest weight capacity and height limits of any booster: 40- 120 lbs and up to 63”. Stay tuned for more updates as these will be available this spring in America and Canada. And don’t forget, Little Tikes Bouncers and Doorway Jumper are popping up in stores near you.