News from Big City Moms – The Biggest Baby Shower NYC

December 5, 2013 Product News

Diono was excited to be a part of The Biggest Baby Shower expo in NYC on November 13th.  Sponsored by Big City Moms, and held at the beautiful Manhattan Pavilion, The Biggest Baby Shower drew an audience of 1,500 moms and dads who came to get educated and discover what is available for new parents.  In case you missed it, here are some highlights from the show.

It was inspiring to see the message of “child safety” being a focus of the show, featured by so many of the vendors.  Safety messaging was very prominent from the vendors promoting healthy and safe food, gear and skincare, to the conference presenters encouraging awareness for the health and well-being of mothers worldwide.

Of the many presenters at The Biggest Baby Shower, Christy Turlington, founder of Every Mother Counts, was particularly inspiring.  When she gave birth to her daughter Grace with her husband Ed Burns ten years ago, Christy discovered a great compassion for mothers, mothers-to-be, and girls who could one day become mothers.

Eager to contribute to this “sisterhood of motherhood” as a global maternal health advocate, Christy created “a campaign to end preventable deaths caused by pregnancy and childbirth around the world.  Every Mother Counts informs, engages, and mobilizes new audiences to take action to improve the health and well-being of girls and women worldwide.”   To learn more, visit Every Mother Counts.

We were delighted to see many fellow exhibitors continuing to focus on products that emphasized and promoted health and safety.  We saw many well known and newer manufacturers such as:

  • Lillebaby carriers – emphasizing natural fabric alternatives
  • Wean Green, among other companies – creating BPA free glass containers
  • Babyhampton Beach Bum sunscreen – promoting a mineral sunscreen made with organic ingredients
  • Iskream’s no sugar added dessert –  naturally sweet treat- Sooo yummy!

What was the buzz at the Diono booth?

Funny you should ask, as it wasn’t simply the usual excitement when moms and dads learn that ours are the only convertible+booster seats with a full steel frame, but we also unveiled our new, chic houndstooth seat cover for the Diono Radian RXT.

The other Diono booth show-stoppers were two exciting products that came about as part of our new licensing agreement with Little Tikes.  We are thrilled to be collaborating with Little Tikes to create and introduce a new line of products including car and travel accessories.  Using Little Tikes’ very own  iconic “cozy coupe,” described as one of the top selling car models in the US its everyone’s favorite car, coming soon in an adorable bouncy seat and jumper (pictured below):


The door jumper and bouncy seat combine the “American classic” style and comfort that we all love in a Little Tikes product, with the safety, functionality, and innovation Diono is known for.

Did you attend The Biggest Baby Shower?  We would love to hear what caught your eye, share your pictures

Learn more about our agreement with Little Tikes