Diono Unveils New Brand Identity and Delivers Re-imagined Products

July 6, 2016 Product News

SUMNER, WA. – July 6, 2016 – Diono®, a leading manufacturer of innovative child safety seats, and travel and car seat accessories, announced today that it is unveiling its comprehensive brand redesign including a complete refresh of its “All-in-One” car seats.

“Diono’s brand redesign cements our unshakeable commitment to safety and providing peace of mind for families,” said Brad Keller, President of Diono. “While it was paramount to keep safety as a top priority for the new products, we also take into account the consumers’ emotions and the significance behind making these purchases. Thus becoming the brand that is a life partner for parents and their children, from infancy to early childhood, providing safety + smiles along the way.”

This brand evolution is complemented with a softer and more pleasing aesthetic for the products and logo and memorable slogan, “Safety + Smiles”, that captures the values at the heart of the brand. When reimagining the Radian R100, Radian R120, Radian RXT, and Rainier, Diono focused on cut, color, and fashion trends to create a line of seats for the modern generation of parents. Each model was designed to fit seamlessly into any travel space with a rounded geometric shape and tactile juxtaposition. Diono understands that color is all about personalization, its conceptualized palette marries bright statement colors with neutral texturized fabrics to meet each customers’ individual style.

Diono is the ideal solution for today’s “on the go” family, with state-of-the-art product designs that combine safety and convenience so that every family excursion can be the enjoyable experience it was meant to be. Diono designs, manufactures and markets travel solutions for the children of today’s families. With innovative product designs and unparalleled safety testing, Diono conveniently secures and protects children through every stage of their journey.

Diono®’s newly reimagined product line consisting of Radian R100 (MSRP: $279), Radian R120 (MSRP: $319), Radian RXT (MSRP: $359), and Rainier (MSRP: $379) are available on us.diono.com where potential customers can also find additional product features, weight requirement and color availability.

Diono®, a leader in child safety and innovation, provides families safe and enjoyable travel experiences with award-winning products. With more than a decade of experience, Diono® continues a heritage of excellence that includes more than 100 International Awards from industry and consumer groups for safety and thoughtful design of car seats and travel accessories. Diono® is headquartered in Seattle with six worldwide offices located in Canada, Germany, the United Kingdom, France, Hong Kong and China. For more information, please visit us.diono.com