An exciting week for Diono – Celebrity RedCARpet Event – Hollywood Celebrities, Local Families, and Car Seat Safety

September 17, 2018


At Diono, we’re jumping up and down for two reasons, the Celebrity Red CARpet Event and Child Passenger Safety Week! This week is a great time to take a close look at your car seats and make sure everything is installed correctly and in tip top shape to keep your little ones safe. Check out our blog post earlier this month regarding safety tips. 

If you are in the Los Angeles area make sure to register to attend the event.
Use DIONO15 for 15% off your tickets!

Celebrity RedCARpet Safety Event
On Saturday September 22nd, 2018
1:00 PM – 4:00 PM
Sony Pictures Studios
10202 Washington Boulevard
Culver City, CA 90232


What is the Celebrity RedCARpet Event?

The Celebrity RedCARpet Event is a fun filled, educational, inspiring and engaging event for parents and kids!

Founded by Ali Landry and Saarah Samadani the event aims to help spread awareness about Car Seat Safety as well as other areas of safety that affect parents and their precious loved ones.

Check out the video from a previous year –

Ali is a celebrity mom, entrepreneur, designer, philanthropist, and former Miss USA, She is always on the move. Currently she is the Co-Founder & Spokesperson for the Celebrity Red CARpet Safety Event. In addition to being the executive producer and co-host of “Hollywood Moms Club” with Allison Sweeney, she is also a spokesperson/brand ambassador for numerous leading brands. Learn More

Saarah is an enthusiastic & innovative influencer that owns her own media company in Los Angeles, called New Bloom Media.  She has built a community of loyal and engaged followers who love health, wellness, beauty, lifestyle and motherhood.  She continues to put together and re-invent healthier alternative meals both for the health-conscious connoisseur and families that experience food allergies/intolerance.   All her recipes are allergy-friendly, quick to prepare, and incorporate a super food to add an extra boost of wellness. Learn More


Why is Diono involved in the Celebrity RedCARpet Event?

We’ve been participating in the Celebrity Red CARpet Safety Event for several years now and we are always so excited to share our latest car seat designs with local families and celebrities in the Los Angeles area.

Diono is committed to car seat safety and participating in an event centered around the safety of children is an obvious win. Also we can share the good news about Diono’s steel frame car seats and also connect with the local families or celebrity parents who are seeking information about safety. Each year we giveaway car seats to many of the attendees and help install our car seats at the event.

Diono’s very own Allana Pinkerton will be a feature speaker

Allana Pinkerton is the Global Safety Advocate for Diono. She began her career in Child Passenger Safety as a National Certified Child Passenger Safety Technician in 2001 and advanced into the position of a National Instructor in 2002. In 2004, she founded a non-profit organization, Sit Tight, which provided education and free car seats to underserved communities.
As the Global Safety Advocate, she facilitates educating the staff, consumers and the media about car seats. Allana works closely with the marketing team, educating at consumer and industry trade shows, as well as writing blogs on CPS issues. She is called upon to work with engineering and product development team on current and new products. As Diono expands across the globe, Allana continues to expand her role assisting the Diono European and China teams.



What Celebrities have attended?

In previous years Celebrities like:
Robin Thicke
Amy Davidson
Ali Landry
Benjamin Hollingsworth
Jaime Pressly
Lacey Chabert
Sean Maguire
Have been in attendance. Check out photos from previous years.

How do I follow the event?

Diono will be hosting Live event updates on our Facebook page, as well as up to date photos, videos, and more. We will also be publishing images to Instagram and Twitter.

Also we have an amazing giveaway starting Sunday the 23rd of September that you will not want to miss. So stay tuned to our social channels for all the latest.